Market Your Self-Storage Facility with Right Move

Market Your Self-Storage Facility with Right Move

At first glance, the self-storage business seems self-explanatory: People show up at your facility and want to store their belongings, then they store them in a unit, and you make money. Unfortunately, it isn’t always that simple — even a visible facility on a busy road needs marketing to really help it reach its potential. When you partner with Right Move Storage, you gain access to marketing techniques that can help bring customers directly to your facility.

Some of the most important marketing strategies that Right Move Storage uses to help more people find your facility include:

  • Branding: Your brand image, especially your logo, could probably use a touch-up. We can help you create a logo that speaks to the self-storage users of today, and place your sign in a place where the most traffic possible will see it.
  • Local Marketing: Taking an ad out in the local paper is a good way to gain local exposure for your facility, however, it isn’t the only way. We will assist you in creating professional print material, such as brochures, to help you market locally, and then help you find the ideal channels to distribute your marketing material.
  • Online Presence: If you don’t have a website — or worse, you haven’t visited your website since the ’90s — it’s time to bulk up your online presence. A blog post a week, a Facebook page, and a few listings on self-storage directories can go a long way in helping people find you.

Right Move Storage is your number one self-storage property management service. Contact us today to find out more about how we can help turn your stalled storage facility back into a booming business.

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Apple Lewis joined LandPark Commercial in October 2014 as Marketing Director/Graphic-Designer, responsible for content creation, print collateral, online advertising campaign, marketing initiatives as well as leasing administrator and administrative support. She has nearly six years experience in as a marketing assistant prior to LandPark Commercial, responsible for press releases, web content updates, marketing brochures, PowerPoint presentations, and administrative assistant. She has nearly twenty years of experience as a Graphic-Designer in Residential and Commercial Real Estate industries, responsible for marketing collateral, web design, magazine production, photography, and customer service. Apple received a Bachelor’s of Arts Degree in Graphic Design from California State Polytechnic University of Pomona and an Associate’s Degree in Liberal Studies from San Diego Community College.

Mr. Wall serves as Chief Executive Officer for LandPark Advisors, LLC. He has over a decade of experience in the commercial real estate and investment brokerage industry with a specific expertise in acquiring and structuring complex commercial real estate transactions, which includes the acquisition of real estate operating companies. Mr. Wall has a broad base of experience ranging from identifying and structuring acquisition opportunities to asset and property management, refinancing existing debt, sophisticated loan work outs, partnership recapitalizations, and dispositions. He has a wide range of geographic market exposure, with an extensive investment and development background in institutional and entrepreneurial environments including one publicly traded company and a publicly traded self-storage and multi-family REIT. Prior to his public company experience, from 2003 to 2007, Mr. Wall was involved with privately syndicating over 7,000 residential units throughout California, Washington, Arizona, Nevada, and Florida. During this period, his responsibilities included sourcing and closing over $650 million in value-add apartment opportunities while simultaneously disposing of approximately $250 million.

From 2001 to 2002, Mr. Wall worked as the Acquisitions and Development Financial Analyst for a privately held multifamily group with more than 22,000 units under ownership and third party management in over 145 apartment communities throughout California, Nevada, and Utah.

He received a Bachelor of Science Degree from Marshall School of Business from the University of Southern California with a concentration in Real Estate Finance in 2001 and currently holds a California Real Estate Broker’s License. Mr. Wall is an active participant with the following organizations: USC Alumni Association, Self Storage Association (SSA), Inside Self Storage World Expo, National Multi-Housing Council (NMHC), ALM Real Estate Media Group/RealShare, Urban Land Institute (ULI), National Apartment Association (NAA), and Real Estate Investment Securities Association (REISA).

Mr. McGrath has been active in commercial real estate for over 30 years and has extensive asset management, leasing, dispositions, corporate real estate, and property management experience. He excels at providing creative solutions to industry challenges and has extensive experience with office, retail, industrial, and self-storage properties.

Prior to joining LandPark, Mr. McGrath served as President of a publicly traded real estate company and was responsible for evaluating and implementing pro forma performance, meeting target leasing goals, and overseeing the Asset Management, Property Management, and Leasing Operations for over 120 properties throughout the country including office, retail, self-storage, student housing, multi-family and assisted living facilities. He currently holds a Texas Real Estate License and has held the CCIM designation since 1993.

Mr. McGrath co-founded Right Move Storage, LLC with a focus on providing effective operational services for self-storage properties throughout the United States. In forming Right Move Storage, he put together a team with a proven track record of maximizing asset performance, resulting in improved property net operating income (NOI) and asset valuation for its clients. Through marketing efforts, hard work and years of experience, the Right Move team has repeatedly turned underperforming assets into the most successful facilities in their communities. Mr. McGrath has frequently been asked to speak on the subject of commercial real estate investments, marketed conditions, and tenant-in-common structures. Most recently, he participated on a panel with 7 other speakers on a question and answer panel in front a group of more than 350 investors in Seattle, Washington.

Mr. McGrath has previously served on the Board of Directors of the Houston Association of Realtors’ Commercial Services Division. He is highly involved in the community and has served as President of the First Colony Youth Basketball Association and has previously served on the Board of Directors of the First Colony Pony Colt League as well as the First Colony Little League. He is also a National Advisor on the Houston Advisory Board through the International Leadership Foundation.

Mr. Holland has been involved in commercial real estate for over 35 years. During that time, he has held a variety of real estate positions including that of Designated Broker and Leasing Director; then VP of Investments for a publicly traded real estate firm with over 30 office, retail and industrial properties in Texas, California, Arizona, Illinois, Missouri, Ohio, Kansas, Indiana and South Carolina.

Mr. Holland has broad real estate experience with all aspects of commercial real estate leasing, property management and brokerage work. He has represented both Landlords and Tenants as well as Sellers and Buyers and has also served as a court appointed receiver in the state of Texas. Currently, as Senior VP of Brokerage Services and the Broker for LandPark Commercial LLC, he is actively involved in representing and consulting with clients in all areas of commercial real estate including project leasing, management and tenant representation.

In an effort to better serve LandPark’s existing clients and expand LandPark’s services in Central and South Texas, Mr. Holland has relocated from Houston and is overseeing LandPark’s Central Texas office.

Education: BBA – University Of Houston – Clear Lake

Texas Real Estate Broker

Ms. Sipes has been an accountant in the storage real estate industry for 10 years. She began her career as a full cycle bookkeeper while finishing her accounting degree and quickly moved up to senior storage accountant. Ms. Sipes has extensive knowledge in all aspects of storage real estate accounting. She graduated from Sam Houston State University with a BA in 2008.

Ms. Werlinger has been an accountant in the commercial real estate industry for over 15 years. She began her career as an Accounts Payable/Receivable Clerk while working for her accounting degree then quickly moved up to Controller managing a staff of several employees. Ms. Werlinger has extensive experience in all aspects of real estate accounting including following GAAP (Generally Accepted Accounting Principles) and SOX (Sarbanes-Oxley Act of 2002) standards to maintain the integrity of the financial data. She has a very strong ethical background and enforces policies and procedures to ensure all activity is accurate and accounted for. In addition, Ms. Werlinger implements internal control practices to avoid any potential fraudulent activity under her management. She has worked with various audit firms and understands the necessary procedures to validate recorded entries and pass audit testing.

Ms. Werlinger graduated from University of Phoenix with a BA in business accounting in 2010 and an Associate degree in Accounting from Bryant & Stratton College in 1998.

Elizabeth (Liz) joined the Right Move Storage team in January 2018. She currently assists in the overseeing of storage facilities within the Right Move Storage portfolio. Liz brings 25 years of Retail Management and customer service supervision experience which includes 10 years of multi-unit supervision roles. Liz also brings several years of multi-unit training experience. She attended North Harris County College in Houston, Texas.

Kimberly (Kim) joined Right Move Storage in March 2017 as a Regional Manager. She currently oversees storage facilities in Texas, South Carolina, Arizona, and California and has over 15 years of experience in Customer Service, Retail Sales, and Office Management. Kim brings over 10 years of experience in the Self-Storage industry, which includes Property Management and Training. Kim attended Keiser University in Port Saint Lucie, Florida.

Todd Gresky joined the Right Move Storage team in July 2017 overseeing the operations of the Self -Storage Portfolio. He has 27 years of multi-unit management experience and most recently ten years in the storage industry. His Self-Storage experience includes 4 years as an Asset Manager with Regional and District Management multi-unit supervision roles. Todd started his self-storage career as a District Manager with Public Storage, a public company.

Todd’s focus is to assist with the operations leading to increased occupancy, revenue, net operating income and property values while streamlining operations for the Storage Division. Todd had extensive experience as a multi unit manager in the retail sales sector prior to embarking on his self-storage career. Along with his career knowledge, he has a Bachelor’s Degree in Business Management having graduated with honors from Texas Christian University.

Mr. Kelley brings over 27 years of successful operations experience to Right Move Storage. While he has focused primarily on self-storage management, he has also been active in retail, hotels and restaurants. His extensive knowledge, background and work ethic have produced exceptional results in the real estate industry for his properties and clients alike. These experiences led Mr. Kelley to cofounder and President of Right Move Storage, a full-service self storage management company and brand.

Mr. Kelley has aligned the company with several real-estate industry veterans who can handle every aspect of the self storage industry. His vision for Right Move Storage is to provide a premier management company focused on improving operations, driving revenues and growing NOI and value for its clients.

Prior to founding Right Move Storage, Mr. Kelley joined American Spectrum Realty Management in 2010, where he was charged with building a self storage brand from scratch. He and his team oversaw the management and turnaround of a 22 property distressed storage portfolio. In addition, Mr. Kelley strategically planned and successfully completed the management takeover of 20 additional properties covering six states over the course of a 24 hour period.

Mr. Kelley joined Public Storage in 2001 as District Manager. At the time, he was recruited to improve operations and maximize profits while controlling costs. Mr. Kelley was part of the operations team who helped Public Storage accumulate the cash necessary to make the 500 property acquisition from Shurgard possible. Additionally he was responsible for coordinating the transition in Houston for the 80 local Shurgard properties. He also won several awards and was recognized nationally for his results. He previously worked for recognized brands such as Popeye’s, Boston Market, and Diedrich Coffee/Gloria Jeans Coffees in District, Regional, and National capacities.

Mr. Kelley graduated University of Houston in December of 1987 with a degree in Hotel and Restaurant Management.

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